ASU’s athletic spending rose to a record $43.1 million in fiscal 2016, an increase of almost $14 million or 47.6 percent from fiscal 2015, and it has grown from $16.3 million in fiscal 2013, according to documents ASU is required to file annually with the NCAA.
While the primary driver for the increase to over $43 million has been investments in facilities, those facilities in turn are helping generate more revenue on an annual basis. The Arkansas Democrat Gazette reports that the suites (720K), loge-boxes (189K), and club-seat tickets(688K) brought in nearly 1.6 million excluding concessions and alcohol sales – compared to around 90K from the club seating in the prior press box.
Earlier the Jonesboro Sun reported on revenue generated from alcohol sales. That revenue is a drop in the bucket but the availability of alcohol was key in selling out those suites.
Per @TheSunJonesboro alcohol sales by A-State's NEA Sports Club: $156K yielded $62K in net income for athletics + $26K in sales tax 1st yr
— HowlYes (@HowlYes) February 11, 2017